October 17, 2025

Werbung für kosmetische Mittel (Advertising for cosmetic products)

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The second edition of the reference book “Advertising for Cosmetic Products” by Jan Peter Heidenreich et al. has been published by Behr's GmbH Verlag. Numerous practical examples illustrate how cosmetic products can be marketed effectively and in compliance with legal requirements – from claims and illustrations to mandatory information.

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